Terms of Service

1. Description of Service

Inertia Leads is an AI-powered lead generation and cold email outreach platform that allows users to:

• Find business leads by searching niches and locations via Google Maps data
• Enrich leads by scraping publicly available contact information from business websites
• Generate personalized cold emails and call scripts using AI based on lead website analysis
• Generate personalized website audit reports for each lead highlighting their digital gaps
• Send emails via connected Gmail or SMTP accounts with automated scheduling and business hours awareness
• Track campaign performance including sends, replies, lead scores, and audit report views
• Access a hot lead dashboard showing which leads have viewed their personalized audit report

2. Account Registration and Eligibility

• You must be at least 18 years old to use the Service
• You must provide accurate, current, and complete information when creating an account
• You are responsible for maintaining the confidentiality and security of your account credentials
• You are responsible for all activity that occurs under your account, whether or not you authorised it
• You must notify us immediately at info@inertialeads.com if you suspect unauthorised access to your account
• You may only create one account per person. Creating multiple accounts to circumvent plan limits is prohibited
• We reserve the right to refuse registration or cancel accounts at our discretion

3. Free Trial

We offer a 7-day free trial on all subscription plans. The following conditions apply to free trials:

• A valid payment method is required to start a free trial. Your card will be saved but not charged during the trial period
• You will have access to the features of your selected plan during the trial period
• You will receive a reminder notification approximately 2 days before your trial ends
• If you do not cancel before the trial period ends, you will be automatically charged the full subscription price for your selected plan on day 8
• You may cancel your trial at any time before the trial period ends without being charged
• Free trials are available once per person and once per payment method. We reserve the right to deny trial access to accounts we believe are attempting to abuse the trial policy
• We reserve the right to modify or discontinue the free trial offer at any time without notice to new signups

4. Acceptable Use

You agree to use the Service only for lawful business purposes. You must NOT use Inertia Leads to:

• Send spam, unsolicited bulk emails, or messages that violate applicable anti-spam laws including CAN-SPAM, GDPR, CASL, and PECR
• Harass, threaten, intimidate, or send abusive, offensive, or harmful content to any recipient
• Send emails containing malware, phishing links, fraudulent content, or deceptive claims
• Impersonate another person, business, or entity or misrepresent your identity or affiliation
• Collect, scrape, or use data for any purpose other than legitimate business outreach to publicly listed businesses
• Resell, redistribute, license, or share lead data obtained through our Service with any third party
• Attempt to circumvent, bypass, or disable rate limits, plan restrictions, or security measures
• Use the Service in any way that could damage, disable, overburden, or impair our infrastructure or servers
• Use automated scripts, bots, or tools to access the Service beyond normal use
• Reverse engineer, decompile, or attempt to extract source code from any part of the Service
• Use the Service for any illegal purpose or in violation of any applicable law or regulation

Violation of these rules may result in immediate account suspension or termination without refund. We reserve the right to report illegal activity to appropriate law enforcement authorities.

5. Email Sending and Compliance

You are solely responsible for the content of all emails sent through the Service and for ensuring your outreach complies with all applicable laws in the jurisdictions of both the sender and recipient. Key requirements include:

All emails sent through our Service automatically include an unsubscribe option. You must not remove, disable, circumvent, or tamper with this feature. You must honour all unsubscribe requests promptly and maintain a suppression list of opted-out recipients.

We reserve the right to suspend accounts that generate excessive spam complaints, bounce rates above 5%, or that we reasonably believe are violating applicable email laws.

6. Gmail and SMTP Integration

• By connecting your Gmail or SMTP account, you authorise us to send emails on your behalf using your connected account
• For Gmail connections, we request only the minimum permissions necessary: gmail.send (to send emails you create) and userinfo.email (to identify your Gmail address)
• We do not read, scan, index, or access the content of your Gmail inbox at any time
• All OAuth tokens and SMTP credentials are encrypted at rest using AES-256-GCM encryption and are never stored in plaintext
• You may disconnect your email accounts at any time from the Settings page, which permanently and immediately deletes all stored credentials
• You are responsible for ensuring your use of connected email accounts complies with the terms of service of your email provider (Google, Microsoft, or other)
• We are not responsible for any sending limits, rate limiting, suspensions, bans, or restrictions imposed by Gmail, Microsoft, or any other email provider as a result of your usage patterns or content
• The email warmup feature is provided to help improve deliverability and does not guarantee inbox placement. Results may vary depending on your email provider, sending patterns, and content

7. Subscription Plans and Billing

Plans and Pricing

The Service offers three subscription plans with different feature limits: Starter ($39/month), Growth ($79/month), and Agency ($129/month). All prices are in USD. Full feature details for each plan are available at inertialeads.com/pricing.

Billing

• Subscriptions are billed monthly on a recurring basis and processed through our payment provider Lemon Squeezy, who acts as Merchant of Record
• Prices shown exclude applicable taxes. VAT, GST, sales tax, and other applicable taxes are calculated and collected by Lemon Squeezy based on your location
• Your subscription renews automatically each month unless cancelled
• By providing payment details, you authorise Lemon Squeezy to charge your payment method on a recurring monthly basis

Cancellation

• You may cancel your subscription at any time through your account Settings or through the Lemon Squeezy customer portal
• Cancellation takes effect at the end of your current billing period. You retain access to your plan features until that date
• Upon cancellation your account is automatically downgraded to the Starter plan at the end of the billing period
• Cancelling during a free trial before the trial ends incurs no charge

Refund Policy

• All users may request a full refund within 14 days of their initial subscription purchase, provided they have not made substantial use of the Service during that period. To exercise this right contact info@inertialeads.com
• After the 14-day period, we do not offer refunds for partial months or unused features within a billing period
• We may issue discretionary refunds in exceptional circumstances at our sole judgement. Contact info@inertialeads.com to request consideration

Price Changes

• We reserve the right to change subscription pricing at any time
• Existing subscribers will receive at least 30 days written notice of price changes via email to their registered address and via an in-app notification
• If you do not agree to a price change you may cancel your subscription before the change takes effect
• Continuing to use the Service after a price change takes effect constitutes acceptance of the new pricing

8. Lead Data

• Lead data provided through our Service is sourced exclusively from publicly available information including Google Maps listings and publicly accessible business websites
• We do not guarantee the accuracy, completeness, currency, or validity of any lead data including email addresses, phone numbers, or contact details
• Email addresses and phone numbers found may be outdated, incorrect, or no longer in use. You are responsible for verifying lead data before taking action
• Lead data is provided for your personal use within the Service only. You may not export, resell, sublicense, redistribute, or share lead data with third parties for any purpose
• You must handle lead data in accordance with applicable data protection laws including GDPR, CASL, and CAN-SPAM
• We are not responsible for any outcomes resulting from contacting leads found through our Service including but not limited to complaints, legal claims, or regulatory actions

9. AI-Generated Content

• Emails, audit reports, and call scripts generated by our AI are suggestions based on publicly available business information and are provided for your review and approval
• You are responsible for reviewing, editing, and approving all AI-generated content before sending or using it
• We do not guarantee that AI-generated content will be accurate, appropriate, effective, or free from errors
• AI-generated audit reports are based on automated website analysis and may not reflect the complete or current state of a lead's website or business
• You are solely responsible for the final content sent to recipients and for any consequences arising from that content
• AI models may occasionally produce inaccurate or inappropriate output. Do not send content you have not personally reviewed

10. Intellectual Property

• The Service, including its design, interface, code, features, branding, and all associated intellectual property, is owned by Inertia Leads and protected by applicable intellectual property laws
• You may not copy, modify, adapt, translate, distribute, sell, or create derivative works from any part of the Service without our express written permission
• You retain full ownership of all data you upload to or create through the Service including your leads, campaigns, and email content
• By using the Service, you grant us a limited, non-exclusive, royalty-free licence to process and store your data solely for the purpose of providing the Service to you
• We do not claim ownership of your data and will not use your data for any purpose other than operating and improving the Service
• Any feedback, suggestions, or ideas you provide regarding the Service may be used by us without obligation or compensation to you

11. Service Availability

• We strive to maintain high availability of the Service but do not guarantee uninterrupted or error-free access
• We may perform scheduled maintenance which may temporarily make the Service unavailable. We will endeavour to provide advance notice where reasonably possible
• We rely on third-party services including Supabase, Google, OpenAI, and Serper.dev. We are not responsible for outages, interruptions, or degradation of service caused by those third-party providers
• We are not liable for any loss of data, revenue, or business resulting from Service unavailability regardless of the cause
• We do not provide a Service Level Agreement (SLA) or uptime guarantee at this time

12. Account Suspension and Termination

We reserve the right to suspend or terminate your account immediately and without prior notice if you:

• Violate these Terms of Service or our Acceptable Use policy
• Use the Service to send spam, abusive content, or content that violates applicable law
• Attempt to exploit, hack, reverse engineer, or circumvent security measures
• Fail to pay for your subscription after a reasonable grace period
• Provide false or misleading information during registration or use
• Engage in fraudulent activity including attempting to abuse the free trial policy
• Generate excessive spam complaints or bounce rates that put our infrastructure at risk

You may terminate your account at any time by going to Settings and selecting Delete Account, or by contacting us at info@inertialeads.com.

Upon termination for any reason, your access to the Service ceases immediately. All your data will be permanently deleted in accordance with our Privacy Policy within 30 days of account deletion.

Termination does not entitle you to a refund of any prepaid subscription fees except as required by applicable law.

13. Limitation of Liability

• The Service is provided on an “as is” and “as available” basis without warranties of any kind, whether express, implied, or statutory, including but not limited to warranties of merchantability, fitness for a particular purpose, or non-infringement
• We do not warrant that the Service will be uninterrupted, error-free, secure, or free from viruses or other harmful components
• We are not liable for any indirect, incidental, special, consequential, exemplary, or punitive damages arising from your use of or inability to use the Service, even if we have been advised of the possibility of such damages
• We are not liable for any damages resulting from emails sent through the Service including but not limited to recipient complaints, email provider bans or restrictions, legal claims, regulatory fines, or reputational harm
• We are not liable for the accuracy, completeness, or fitness for purpose of any AI-generated content or lead data provided through the Service
• Our total aggregate liability to you for any and all claims related to the Service shall not exceed the total amount you paid us in the three months immediately preceding the event giving rise to the claim
• Some jurisdictions do not allow the exclusion of certain warranties or the limitation of liability for certain types of damages. In such jurisdictions our liability is limited to the fullest extent permitted by applicable law

Nothing in these Terms excludes or limits our liability for death or personal injury caused by our negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded or limited by applicable law.

14. Indemnification

You agree to indemnify, defend, and hold harmless Inertia Leads, its operator, and any affiliates from and against any and all claims, damages, losses, liabilities, costs, and expenses (including reasonable legal fees) arising from or relating to:

• Your use of or access to the Service
• Your violation of these Terms or our Acceptable Use policy
• Your violation of any applicable law or regulation including email and data protection laws
• Any content you send through the Service
• Any claims made by third parties as a result of emails, audit reports, or other content you send using the Service
• Your infringement of any third-party intellectual property or privacy rights

15. Dispute Resolution

Before initiating any formal legal proceedings, you agree to attempt to resolve any dispute with us informally by contacting info@inertialeads.com. We will make reasonable efforts to resolve disputes within 30 days of receiving written notice.

For users in the European Union: Nothing in these Terms affects your right to bring a complaint before your national data protection authority or to use the EU Online Dispute Resolution platform.

For users in the United Kingdom: You may refer unresolved disputes to the UK Centre for Effective Dispute Resolution (CEDR) or other applicable UK dispute resolution body.

16. Governing Law and Jurisdiction

These Terms are governed by and construed in accordance with the laws of India, without regard to its conflict of law provisions.

For users in the European Union: Notwithstanding the above, EU consumer protection laws and GDPR rights apply to EU users and cannot be overridden by choice of law. EU users retain all rights granted by EU law regardless of this governing law clause.

For users in the United Kingdom: UK consumer protection laws and UK GDPR apply to UK users and are not affected by this governing law clause.

Any disputes arising from these Terms or the Service that cannot be resolved informally shall be subject to the jurisdiction of the courts in India, except where mandatory local law requires otherwise.

17. Force Majeure

We are not liable for any failure or delay in performing our obligations under these Terms where such failure or delay results from causes beyond our reasonable control, including but not limited to acts of God, natural disasters, pandemic, war, terrorism, government action, internet outages, power failures, third-party service outages (including Google, OpenAI, Supabase, or Lemon Squeezy), or other events beyond our reasonable control.

In such circumstances we will use reasonable endeavours to resume normal service as quickly as possible and will notify affected users where practicable.

18. Third-Party Services and Links

The Service integrates with and relies upon third-party services including Google Gmail API, OpenAI, Supabase, Serper.dev, and Lemon Squeezy. Your use of these third-party services is subject to their respective terms of service and privacy policies. We are not responsible for the practices, availability, or content of any third-party service.

The Service may contain links to third-party websites. These links are provided for convenience only. We do not endorse, control, or assume responsibility for the content or practices of any linked third-party website.

19. Entire Agreement and Severability

These Terms, together with our Privacy Policy, constitute the entire agreement between you and Inertia Leads regarding your use of the Service and supersede all prior or contemporaneous understandings, agreements, or communications.

If any provision of these Terms is found to be invalid, illegal, or unenforceable by a court of competent jurisdiction, that provision shall be modified to the minimum extent necessary to make it enforceable, or severed if modification is not possible. The remaining provisions of these Terms shall continue in full force and effect.

Our failure to enforce any right or provision of these Terms shall not constitute a waiver of that right or provision.

20. Changes to These Terms

• We may update these Terms from time to time to reflect changes in our practices, features, legal requirements, or for other operational reasons
• When we make significant changes, we will notify you at least 14 days before changes take effect via email to your registered address and via an in-app notification
• Minor changes such as clarifications or corrections may be made without notice and will be reflected in the updated date at the top of this document
• Your continued use of the Service after the effective date of updated Terms constitutes acceptance of the new Terms
• If you do not agree to updated Terms, you must stop using the Service and may delete your account before the updated Terms take effect

21. Contact Us

If you have questions about these Terms of Service, contact us at: